Behavioral economics has transformed how we understand decision-making, challenging the long-standing assumption that human act rationally in their economic choices. Born from the intersection of psychology and economics, the field began to take shape in the late 20th century, pioneered by thinkers like Daniel Kahneman and Amos Tversky. Their groundbreaking research demonstrated that cognitive biases, emotions, and social influences play a significant role in how we assess risks, value rewards, and respond to uncertainty. These insights have since permeated various areas of life, from personal finance to public policy.
Thinking, Fast and Slow by Daniel Kahneman
Published: Oct 25, 2011
Written by Daniel Kahneman himself, one of the pioneer of behavioral economics.
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The Undoing Project by Michael Lewis
Published: Oct 31, 2017
Masterfully written, this is a compelling story of how the two geniuses (Daniel Kahneman and Amos Tversky) met and change how we see the world.
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Misbehaving: The Making of Behavioral Economics
Published: Jun 14, 2016
A more holistic book of behavioral economics, its history, its application and its struggle against mainstream economics.
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Nudge: Improving Decisions about Health, Wealth and Happiness
Published: Feb 24, 2009
Behavioral economics meets public policy. Through choice architecture, small changes can significantly impact and steer us towards making better choices.
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Predictably Irrational: The Hidden Forces that Shape Our Decisions
Published: Feb 19, 2008
Dan Ariely shows us why we’re often our own worst enemies when it comes to spending, saving and social interactions.
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Drive: The Surprising Truth About What Motivates Us
Published: Dec 29, 2009
In Drive, Daniel Pink challenges our old age assumptions that rewards and punishments are key drivers of motivation. Instead, autonomy, mastery, and purpose are far more powerful motivators.
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